East London, the undisputed home of the ‘cockneys', attracts millions of visitors every single year. As well as being home to London's financial district, East London is home to a vibrant mix of culture, speciality shops and traditional London markets. Car hire from Old Kent Road in East London will take you into parts of London that, whilst off the main tourist trail, are well worth seeing if you want to sample that ‘real' London flavour. From the diverse restaurants and shops in areas such as Brick Lane, through to the art galleries at Whitechapel and White Cube, there is so much to see and do in London.
Hiring a car in London also makes it incredibly easy to get out of the city and sample some of the other attractions in southeast England. In the summer months, many Londoners head to the seaside towns of Southend-on-Sea, to the east of London in Essex, or Brighton, which is based on the south coast. Brighton in particular is extremely popular and can get busy in the summer months, with its famous nightlife and thriving independent shops.
Canterbury is also an extremely popular visiting point for people based in East London – the historic cathedral city is a UNESCO World Heritage site.
