Essence of Travel
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Discover Italy and your five senses with Hertz car hire
A trip to Italy isn’t just a vacation – it’s a trip to remember. A trip filled with spontaneous detours down roads that lead to the most beautiful views. The trip where you take in the fresh air and surroundings that you’ll remember long after it ends.
Our senses are what keep those memories alive, like a nostalgic fragrance that takes you back to some of your favourite places.
One of the oldest perfumers in Florence since the 1700s, Antica Erboristeria e Spezieria San Simone, has partnered with Hertz to craft an exclusive blend of herbs, flowers, and fruits named Hertz Grand Tour – Acqua Mediterranea.
A Hertz Grand Tour with Italia Fragrance
Along your unforgettable journey, we invite you to take home a fragrant keyring that captures the best of Italy with Hertz Italy, the first car rental company to offer this unique experience.
Acqua Mediterranea memento is complimentary for all customers who hire a Premium or Selezione Italia vehicle. Enjoy this exclusive fragrance when you step inside Premium locations across Italy.
Take in the summery scents of:
Bergamot Eucalyptus Orange Lemon Musk Mandarin JasmineRemember driving down the rolling hills and along the Italian coast.
We can’t wait to welcome you back again.
Heritage in Every Note. Memory in Every Mile.
This is more than a scent - it's a memory in motion. Discover how each element of the fragrance captures the spirit of a summer journey across Italy when you choose Hertz car hire.
Since 1700s
Antica Erboristeria e Spezieria San Simone
5 Senses
One Unforgettable Journey
The Essence of Italian Summer
We partnered with master perfumers to craft a bespoke fragrance that captures the soul of a journey through Italy. From sun-warmed citrus groves to rich aroma of the Mediterranean herbs and leather interiors–this scent is a memory, bottled.
Premium Locations
Enjoy the essence beyond the drive with a limited-edition scented keyring and car diffuser -- available exclusively at Premium Locations
Milan Malpensa Airport
Malpensa Airport, 21010, Malpensa 2000 Airport - FERNO (Varese)
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Milan Central Train Station
Pick-Up: Via Cappellini 10, 20124, Return: Via Vittor Pisani 23, level - 1
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Privacy PolicyFrequently Asked Questions
Everything you need to know about our bespoke scent experience and exclusive guest offerings.
The Hertz Signature Perfume Keyring is complimentary to all Hertz customers hiring a vehicle from our Premium or Selezione Italia range in Italy from 15Th July to 30th September 2025, upon availability at the following locations:
- Milan Malpensa Airport
- Milan Linate Airport
- Milan Central RW Station
- Venice Airport
- Florence Airport
- Florence RW Station
- Rome Fiumicino Airport
- Rome Termini RW Station
- Rome Centre Via Veneto
The scented keyring is complimentary to all Hertz customers hiring a car from our Premium or Selezione Italia range until 30th September 2025, from one of our premium locations in Italy.
We strongly feel that a trip to Italy should be a trip to remember more than just a vacation. Smell directly connects to the part of the brain responsible for vivid memories and emotional responses, so a scented adventure is the ideal way to make the memories last.
How long the scent lasts depends largely on external factors like the temperature outside the car, the inner temperature, and exposure to sunlight. Despite this, the fragrance will maintain an intense scent for at least 8 weeks and will continue to delicately scent for up to 6 months.
Unfortunately not. The scented keyring is only available at select locations, and you will only be able to collect the keyring during the pickup process of your Premium or Selezione Italia rental.
Since Hertz Italy is the first car rental company giving us this kind of experience, this initiative is only available from premium locations in Italy when you choose Premium or Selezione Italia rental. In the future, it may be rolled out in other locations.
Yes, the best way to make sure you’re kept up to date on all of our initiatives is to join the newsletter for free. We will share our initiatives with you through the newsletter as they happen.
Inspired Journeys & Premium Insights
Explore how scent, story, and travel converge in our premium guest experiences.
Can a Fragrance Help You Relive Your Italian Memories at Home
Imagine stepping into your living room and finding the breeze tinged with sun-warmed citrus groves and Mediterranean herbs. Hertz’s new Acqua Mediterranea scented keyring captures that memory in its premium car rental range
Car Rental Luxury Unlocked by Fragrant Journeys
Hertz Italy introduces the “Hertz Grand Tour – Acqua Mediterranea” keyring to drive every car rental into a sensory voyage, and is the first car rental company to offer this sort of experience.
A Car Rental Story of Summer Fragrance and Sensory Roads
Imagine lifting a keyring and breathing in bergamot, lemon and jasmine, each note linking you to a sunlit coastal road. Hertz teamed up with Florence’s Antica Erboristeria e Spezieria San Simone