A fragrant keepsake for car rental trips in Italy
Imagine lifting a keyring and breathing in bergamot, lemon and jasmine, each note linking you to a sunlit coastal road. Hertz teamed up with Florence’s Antica Erboristeria e Spezieria San Simone, in business since 1700, to create “Hertz Grand Tour – Acqua Mediterranea.” Hertz Italy is the first car rental company to provide this kind of experience, with an exclusive scent that blends citrus fruits, Mediterranean herbs, and a touch of musk into a single aromatic memory. Guests who choose a Premium or Selezione Italia vehicle between 15 July and 30 September 2025 will get the scented keyring at no extra charge, something that links every rental car at select locations to the bright hills and salty breeze of an Italian summer, and keeps reminding you of your time away.
Each keyring carries the essence of olive groves and sun-warmed rinds in a compact keepsake. When clipped to your home diffuser or handbag, it can revive the thrill of winding through Tuscan lanes. Families who've enjoyed this service often say it turns trips into something far beyond the road, with a touch of memory weaved into every inhale.
Acqua Mediterranea takes your car hire to new heights
At nine Premium pick-up points, namely, Milan Malpensa, Milan Linate, Milan Central Station, Venice Airport, Florence Airport, Florence Station, Rome Fiumicino, Rome Termini, and Rome Centre Via Veneto, customers booking in the Premium or Selezione Italia range will find the keyring already attached to the inside of the vehicle. Travellers who want both comfort and a sensory boost can choose the optional in-car diffuser that'll spread the same Italian summer scent throughout the car.
Your children can settle under soft citrus breezes, while you remember espresso breaks on piazzas as soon as you turn the ignition, adding an extra layer to the experience that'll take it from a standard car journey to a guided tour of memory and emotion.
Picking a Premium model for your car hire gives you access to this fragrant innovation until the end of September 2025. Early reservations are a great way to make sure stock of the scent hasn't dwindled by the time you're ready for your Italian escape.
From Florentine Heritage to Your Keyring
The story of Acqua Mediterranea begins in a Florentine apothecary founded in 1700. Master herbalists hand-press citrus oil and blend dried blossoms with care, and filter using centuries-old techniques to capture the heart of Italy in every drop. That craftsmanship makes sure each keyring and diffuser carries a pure aroma that lasts for at least eight weeks under normal conditions.
By weaving this fragrance into its Premium fleet, Hertz creates a deeper bond between traveller and destination. What was once a simple car rental becomes a multi-sensory event, where taste, sight, and smell converge.
Hertz’s new signature scent proves that travel branding can take a sensory hold, where the Acqua Mediterranea fragrance lingered through every mile and then remains as a reminder of every step taken. Book your car hire today and carry home the spirit of summer in a single keyring or diffuser.