Savouring Italy through Hertz’s new car rental with signature scent
Imagine stepping into your living room and finding the breeze tinged with sun-warmed citrus groves and Mediterranean herbs. Hertz’s new Acqua Mediterranea scented keyring captures that memory in its premium car rental range, and Hertz Italy is the first car rental company to offer this kind of experience. The fragrance was developed by one of Italy’s oldest perfumers, Florence’s Antica Erboristeria e Spezieria San Simone, and blends bergamot, orange, lemon, mandarin, jasmine, eucalyptus, and musk into a single, nostalgic note.
When you choose a Premium or Selezione Italia vehicle between July 15 and September 30, 2025 at specific Italian spots, this keyring comes free with your rental. Each scent-laden memento invites you to relive winding coastal drives and rolling Tuscan hills long after you’ve unpacked your luggage back home. Linking the key to memory turns every journey into a promise of stories waiting just around the bend.
Car hire moments infused with Mediterranean aromas
Car hire in Italy can now take you to new heights and awaken all five senses. Customers will find this new scented keyring clipped to the inside of their car at premium locations like Milan Malpensa, Venice Airport, and Rome Termini. Take in the Mediterranean aroma as you drive past the echoes of café terraces and sunlit piazzas.
There's also the option for a diffuser from any of the same pickup points that'll spread Acqua Mediterranea through your cabin. If you're travelling with little ones, the soft, musky tones are likely to calm them when needed, while citrus scents tend to lift your spirits and give you more energy. A scented summer breeze in the heart of Italy might be just what you need to take your senses to a whole new level and make the memories stick.
Heritage handled with care
Antica Erboristeria e Spezieria San Simone brings centuries of herbal expertise to this partnership. Their artisans blend hand-harvested rosemary, basil and wildflowers with sun-ripened citrus oils. Each drop mirrors a slice of Italian summer bottled into a compact keyring.
The keyrings are only available at Premium branches in Catania, Palermo, Bologna and Florence, as well as major transport hubs in Milan, Venice and Rome. All drivers who choose a Premium or Selezione Italia option at the select locations are eligible to receive the keyring or diffuser.
Turning scents into stories
Once home, you can clip your fragrant memento onto a lamp pull or pantry handle, so every deep inhale transports you back to cobbled alleyways or olive groves. That continuity between journey and daily life reshapes memories into living stories.
Combining smell with sight and sound is a great way to cement emotions more firmly, and Hertz uses this to create rental packages that'll give you just that. You can pair the scent with GPS routes through lesser-known villages or seaside byways for a little extra depth to your trip. You can create your own grand tour by collecting memories and knowing they'll be locked in through the olfactory senses.
By making fragrance a core part of the rental experience, Hertz invites you to keep Italy close, long after you return your keys.