A signature scent for premium car rentals
Hertz Italy introduces the “Hertz Grand Tour – Acqua Mediterranea” keyring to drive every car rental into a sensory voyage, and is the first car rental company to offer this sort of experience. It's been developed in conjunction with Florence’s Antica Erboristeria e Spezieria San Simone, who've been around since 1700 and marries bergamot, orange, lemon, mandarin, jasmine, eucalyptus and musk into one evocative arrangement.
Guests who choose a Premium or Selezione Italia vehicle from July 15 to September 30, 2025, will get this scented keepsake at no extra cost at select Italian locations. A simple addition like this can turn a standard rental into a fragrant memory that lingers long after the keys have been given back.
The keyring is clipped to the analogue fobs of your car at Premium hubs in Milan Malpensa, Venice Airport and Rome Termini, among others. Each note of Acqua Mediterranea reminds you of sunlit coastlines and rolling olive groves. When you breathe in the aroma, you get a chance to reconnect to every curve and crest of your Italian road trip. This sensory experience bridges the gap between on-road enjoyment and the Italian landscape drifting past your windows as you careen across the country.
Car Hire Transformed by Olfactory Elegance
Car hire at Hertz offers a brand new dimension with this scent initiative, where everyone from families to solo travellers can uncover a world of sensory delight through a keyring or diffuser. The diffuser spreads Acqua Mediterranea through air vents, turning the atmosphere into a moving memory bank. Your children will settle under gentle citrus notes. The adults can relive espresso breaks on piazza terraces. The ritual of climbing into your rental car becomes the start of a summer's promise, with a sensory touch that turns your car hire into an intimate adventure.
Availability of the scented option extends across Italy’s major transport centres. The keyring and diffuser can be found in Milan, Venice, Florence, Rome and many more cities. Visitors to these zones can choose a Selezione Italia or Premium model when they book to get the scented keyring offering. It might be a good idea to book as early as possible whilst stocks last.
Heritage and Craft in Every Note
Antica Erboristeria e Spezieria San Simone applies centuries of herbal mastery to each batch of Acqua Mediterranea, with local artisans blending hand-pressed citrus oils with dried Mediterranean herbs and filtering each drop to capture oils from sun-warmed rinds and dew-kissed blossoms. There are no synthetic fillers added to interrupt the harmony of fruit and foliage, creating something that invites guests on a scented path of adventure, from lemon groves to forested hills.
The initiative shows off Hertz’s move to integrate regional culture into every one of its rentals. You'll leave the dealership carrying an echo of Italy and depart with more than a four-wheeled machine. They carry a tangible hallmark of Italian lifestyle rather than just a four-wheeled machine. The hints of jasmine remind you of the coastal breeze, while the musky notes have an anchoring effect.
Hertz’s fragrance program rewrites the script for rental services by anchoring memory in scent and pairing local heritage with modern mobility. By weaving artisanal perfume into travel, each reservation becomes an invitation to live Italy in every detail.