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Hire a car in Viareggio with Hertz
On the coast of the Tyrrhenian Sea, car hire in Viareggio promises you the options of travel further afield, as well as allowing you to enjoy a traditional Italian beach resort. This city in northern Tuscany is known as a seaside resort for Italians from Rome, Florence and Milan, and is a little more upmarket than its touristy cousin, Rimini. Hiring a car in Viareggio is simple and easy; just pop in to our local Viareggio branch and let us sort something out for you, so that you have the ability to explore the province of Lucca, and Italy's jewel, Tuscany, more carefully.
Leaning towers and more
With Pisa only a 27 minute journey away, hiring a car in Viareggio makes daytrips such as this not only feasible but easy. Other than its infamous leaning tower, Pisa has lots more to offer, and with quite a small centre, you can park up your car and have a wander. The city's' vibrancy has a lot to do with the students who populate it - due to the University, and the influx of youth really gives the city a buzz, both culturally and in terms of people enjoying nightlife. Rent a car in Viareggio and go north to La Spezia, 46 minutes away, the gateway to the Cinque Terre.
Benefits from day one.
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- Up to 10% off the base rate on rentals in select countries
Up to 10% discount applies to base rates in the UK, France, Germany, Spain, Italy, and Benelux. 5% applies for the rest of the world. The discount applies to the base rate quoted (excluding taxes and any other charges). It does not apply to affiliated rates or rates that are already discounted.
- Add your spouse as a second driver without an extra fee
- Earn points redeemable toward free rental days and upgrades
Points are earned on per day time and mileage charges only. Free rental days cover base rate (time and mileage) only. Taxes, optional extras and any other fees are excluded. One-car-class upgrade applies to Compact, Intermediate, Standard & Full-size rentals with a maximum upgrade to a Premium. Additional terms and exclusions apply
- Skip the counter and go straight to your car
You can skip the counter once your membership is activated after your first rental. Available at select locations only.
Benefits from day one.
Join 
for free.
- Make travel feel golden with Hertz Gold+
Ready to get more from every drive? Hertz Gold+ is our free loyalty program that turns everyday car rental into rewards. Get instant perks and seamless pickups.
- Skip the line, choose your ride, and go
Skip the rental counter at selected locations – just head to your car and go. At selected US rental locations, you can also choose from a wider selection of cars, including exclusive vehicles for top-tier members.
- Earn points to redeem for free rental days
Earn free rental days with every booking. The more you rent, the faster you unlock elite status.* *Points are earned & redeemed on the base rental rate only. Taxes, fees, & options are excluded. Additional terms apply.
- Share the drive for free
Add your spouse or partner as an additional driver for free.
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A quick guide to Viareggio
Grand Hotel Principe di Piemonte
Piazza Giacomo Puccini, 1, 55049 Viareggio LU, Italy
This elegant 5-star retreat sits along Viareggio’s seafront promenade, offering refined rooms, a rooftop pool with stunning views, a wellness center, and gourmet dining at an acclaimed Michelin-starred restaurant.
Hotel Plaza e de Russie – Relais & Châteaux
Piazza Massimo D'Azeglio, 1, 55049 Viareggio LU
Located in Viareggio’s seaside district, this 5-star boutique hotel blends historic charm with modern design. Guests enjoy stylish rooms, top-notch service, and gourmet cuisine in a beautifully restored, sophisticated setting.
Palace Hotel Viareggio
Via Flavio Gioia, 2 - 55049 Viareggio (Italia)
Just a short walk from the beach, this historic Liberty-style hotel blends early 20th-century charm with modern comforts. Restored interiors, elegant rooms, and scenic views offer a refined stay in Viareggio.
Henri Restaurant
Viale Ugo Foscolo, 8/10 55049 Viareggio (LU)
In central Viareggio, this elegant spot serves inventive Mediterranean cuisine in a stylish atmosphere. With thoughtful service and refined flavors, it’s a favorite destination for those seeking an elevated dining experience.
Mame
Via Michele Coppino,56, 55049 Viareggio LU, Italia.
MaMe introduces modern Indian cuisine to Viareggio, blending traditional flavors with contemporary style. Its chic interior and vibrant dishes make it a popular choice for both locals and tourists seeking a fresh dining experience.
King of India
Via Monte Matanna, 1, Viareggio
King of India offers genuine Indian cuisine with a wide variety of traditional dishes served in a warm, inviting setting. It’s perfect for anyone seeking flavorful, spicy, and aromatic meals in Viareggio.
Darsena Beach
55049 Viareggio, Province of Lucca, Italy
Darsena Beach in Viareggio offers a relaxed seaside atmosphere with calm waters and sandy shores. Perfect for families and visitors seeking tranquility, it’s close to the bustling harbor and local seafood eateries.
Carnival Museum
Via Santa Maria Goretti, 5 - 55049, Viareggio, LU
The Carnival Museum in Viareggio showcases the vibrant history and craftsmanship of the city’s renowned carnival, featuring intricate floats, colorful costumes, and fascinating exhibits celebrating this lively cultural tradition.
Pineta Di Ponento
Vle Gino Capponi, 55049 Viareggio LU, Italy
Pineta di Ponente is a large urban park in Viareggio known for its tall pine trees, peaceful walking paths, recreational facilities, and a charming swan pond, offering a relaxing green space near the beach.