The city of Rovaniemi stands just six miles south of the Arctic Circle in northern Finland. The area is host to a massive tourist influx in the winter, mainly British visitors arriving to see Santa Claus and the Northern Lights. Popular locations in the area include Santa Park and Santa Claus Village. In the summer, it's a centre for outdoor adventures and the gateway to discovering natural attractions like Auttiköngäs waterfalls, Ranua Arctic Wildlife Park and all seven of the Lapland National Parks. Hire a car in Rovaniemi to get direct from the airport to the city centre.
Rovaniemi is the main urban centre for the whole Lapland region. it's a modern university city on the banks of the River Kemijoki. Visitors who hire a car in Roveniemi can easily tour the city's attractions. These include the spectacular riverside Artikum House, which houses a museum and science centre focusing on Arctic life, and Jätkänkynttilä Bridge, which features an eternally burning flame. Acclaimed modern Finnish architecture is everywhere, including the town hall, theatre, arts centre and library. The popular Ounasvaara ski centre is on the outskirts and the city hosts many outdoor activity companies catering for both summer and winter visitors.