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Hire a car in Parma with Hertz
The beautiful historic city of Parma makes the perfect base to explore the classic Italian countryside of the Emilia-Romagna region. This quiet rural area of ancient churches, castles and unspoilt villages is well away from the normal tourist trail.
It’s easier to explore the city and its surroundings if you hire a car in Parma and we’re in a good position to help. We’ve got offices across the city, including at the airport, in the heart of the old town and in the commercial outskirts near to the A1 motorway. Whether you’re visiting for business or pleasure, we’ll be able to get you into a vehicle of your choice quickly and efficiently.
Pickup locations in Parma
- Parma - Via Fainardi 2
- Parma - Via Mantova 166 (Barilla Bookings Only)
- Parma IKEA
- Parma-Bricoman
- Uber Parma
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Up to 10% discount applies to base rates in the UK, France, Germany, Spain, Italy, and Benelux. 5% applies for the rest of the world. The discount applies to the base rate quoted (excluding taxes and any other charges). It does not apply to affiliated rates or rates that are already discounted.
- Add your spouse as a second driver without an extra fee
- Earn points redeemable toward free rental days and upgrades
Points are earned on per day time and mileage charges only. Free rental days cover base rate (time and mileage) only. Taxes, optional extras and any other fees are excluded. One-car-class upgrade applies to Compact, Intermediate, Standard & Full-size rentals with a maximum upgrade to a Premium. Additional terms and exclusions apply
- Skip the counter and go straight to your car
You can skip the counter once your membership is activated after your first rental. Available at select locations only.
Benefits from day one.
Join 
for free.
- Make travel feel golden with Hertz Gold+
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Skip the rental counter at selected locations – just head to your car and go. At selected US rental locations, you can also choose from a wider selection of cars, including exclusive vehicles for top-tier members.
- Earn points to redeem for free rental days
Earn free rental days with every booking. The more you rent, the faster you unlock elite status.* *Points are earned & redeemed on the base rental rate only. Taxes, fees, & options are excluded. Additional terms apply.
- Share the drive for free
Add your spouse or partner as an additional driver for free.
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A quick guide to Parma
Grand Hotel de la Ville
Largo Piero Calamandrei 11, 43121 Parma, Italy
A modern and luxurious hotel located near the Barilla Center, Grand Hotel de la Ville offers spacious rooms, a refined atmosphere, and convenient access to both cultural landmarks and shopping areas. Ideal for travelers seeking comfort and style in a single accommodation.
Ristorante Parizzi
Str. della Repubblica 71, 43121 Parma, Italy
A Michelin-starred destination for lovers of refined cuisine, Parizzi offers creative interpretations of Emilian classics. With a sleek interior and well-curated menu, it’s ideal for a high-end culinary experience.
Parma Cathedral
Piazza Duomo, 43121 Parma, Italy
This Romanesque masterpiece is adorned with stunning frescoes, including Correggio’s renowned dome painting. The adjacent Baptistery, crafted from pink Verona marble, is popular among tourists for its impressive and intricate design.
Palazzo Dalla Rosa Prati
Str. Duomo, 7, 43121 Parma PR, Italy
Set in a historic building next to Parma Cathedral, this boutique hotel features elegant suites with frescoed ceilings and city views. It combines the charm of regional heritage with the convenience of a popular attraction in the city.
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Borgo della Salina 7, 43121 Parma, Italy
Located in the old town just steps from Piazza Garibaldi, this cozy and affordable hotel offers a welcoming atmosphere and excellent value. With its location, it’s a perfect base for exploring Parma’s main attractions on foot.
Trattoria del Tribunale
Vicolo Politi 5, 43121 Parma, Italy
Known for its traditional Parmesan dishes like Tortelli d’erbetta and Punta di Vitello, this trattoria combines hearty food with warm, rustic ambiance. A favorite among locals and visitors alike.
Cremeria Emilia
Str. Luigi Carlo Farini, 29, 43121 Parma PR, Italy
Located in the heart of the city, this gelateria is loved for its smooth, artisanal gelato made with natural ingredients, delivering regional and traditional flavours and ensuring a refreshing stop during a day of sightseeing.
Teatro Regio di Parma
Strada Giuseppe Garibaldi 16a, 43121 Parma, Italy
One of Italy’s most important opera houses, Teatro Regio is renowned for its acoustics and connection to composer Giuseppe Verdi. Guided tours and performances highlight Parma’s musical legacy.
Palazzo della Pilotta
Piazzale della Pilotta, 43121 Parma, Italy
A sprawling complex housing the National Gallery, Farnese Theatre, and archaeological museum. It’s a historic cultural cornerstone of Parma, perfect for art and history enthusiasts.
FAQs about car hire
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