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Enjoy reliable car hire in the Luton with Hertz. We offer convenient pick-up, a wide selection of vehicles, and hassle-free journeys.
Luton, perched on The Chilterns, some 30 miles to the north-west of London, is a town famed for its millinery history, its pride in its local football team, its huge carnival and for its handy location providing access to the south-east. Many people flying into Luton Airport are heading straight to London, but the town itself has plenty of attractions to keep you here.
Whether it’s business or pleasure that has brought you to Luton, car hire here is ideal for getting out and about around the town and further afield. With our best Hertz price guarantee and nothing to pay if you need to change or cancel your booking up to two days before collection, we aim to get you on the road without any fuss so you can make the most of your visit.
Benefits from day one.
Join for free.
Up to 10% discount applies to base rates in the UK, France, Germany, Spain, Italy, and Benelux. 5% applies for the rest of the world. The discount applies to the base rate quoted (excluding taxes and any other charges). It does not apply to affiliated rates or rates that are already discounted.
Points are earned on per day time and mileage charges only. Free rental days cover base rate (time and mileage) only. Taxes, optional extras and any other fees are excluded. One-car-class upgrade applies to Compact, Intermediate, Standard & Full-size rentals with a maximum upgrade to a Premium. Additional terms and exclusions apply
You can skip the counter once your membership is activated after your first rental. Available at select locations only.
Benefits from day one.
Join for free.
Ready to get more from every drive? Hertz Gold+ is our free loyalty program that turns everyday car rental into rewards. Get instant perks and seamless pickups.
Skip the rental counter at selected locations – just head to your car and go. At selected US rental locations, you can also choose from a wider selection of cars, including exclusive vehicles for top-tier members.
Earn free rental days with every booking. The more you rent, the faster you unlock elite status.* *Points are earned & redeemed on the base rental rate only. Taxes, fees, & options are excluded. Additional terms apply.
Add your spouse or partner as an additional driver for free.

Found a lower rent? We’ll match it and give 10% off of that base rate.
Plans change. Cancel for free up to 2 days before pick-up.
Enjoy hassle-free rentals with convenient pick-up locations.
A premium fleet for better travel each time.
Our new fleet in the US is turning heads. Experience fresh interiors, the latest tech, and that new car smell! Choose the perfect car for the ultimate American road trip.
Since 1918, Hertz has been a trusted name and global leader in travel. Enjoy smoother rentals with 10K+ locations worldwide, including over 2,300 across the United States.
Hertz Gold+ has been voted America’s Best Loyalty Program 2025 by customers via Newsweek. Learn more about Newsweek’s 2025 Best Loyalty Program rankings.
No hassle, just drive with Hertz Gold+. Members enjoy going straight to our Ultimate Choice lot to select their ride at selected US pick-up locations.
136 Tennyson Road, Luton LU1 3RP
Located near Stockwood Park and less than 10 minutes from London Luton Airport, this stylish boutique hotel offers modern rooms and attentive service. You’ll appreciate the elegant on-site restaurant serving freshly prepared British and Mediterranean dishes.
The Mall, Library Rd, Luton LU1 2TR
Set right in the heart of town, Thistle Express offers minimalist rooms, complimentary breakfast, and all-day tea and coffee. You’ll appreciate being steps away from shopping, dining, and cultural spots like the Hat Factory Arts Centre.
London Luton Airport, Airport Way London, Luton LU2 9LF
Just a short walk from the terminal, this modern hotel provides soundproof rooms, a fitness centre, and an all-day dining restaurant. It's a practical and comfortable base whether you're flying out or exploring nearby attractions like Wardown Park.
Osborne Road, Luton LU1 3HJ
Right next to Stockwood Park, The Brache serves up a wide range of grilled dishes, from flame-seared chicken to plant-based mains. The casual setting and kids’ menu make it a great family-friendly spot.
8 Gordon St, Luton LU1 2QP
If you're craving bold South Asian flavors, The 27 Spices offers a wide variety of dishes from traditional curries to sizzling tandoori platters.
45 Wellington St, Luton LU1 2QH
Tucked away in the town centre, Nakorn Thai brings authentic Thai cuisine to your table with fragrant curries, fresh herbs, and delicately balanced flavors.
Old Bedford Road, Luton LU2 7HA
Set in a charming Victorian mansion in Wardown Park, this museum tells the story of Luton’s people and history. You can explore exhibits on lace-making, military history, and fine art while enjoying views of the surrounding gardens.
London Road, Luton LU1 4LX
Discover a mix of lush gardens, interactive exhibits, and historic collections including horse-drawn carriages and local archaeology. The sensory garden and play area make it especially fun if you're visiting with family.
Farm Rd, Luton LU1 3TQ
Spanning hundreds of acres, this elegant landscape designed by Capability Brown offers scenic walking trails, historic buildings, and a tranquil setting. Whether you're there for a quiet stroll or to explore the estate’s heritage, it’s a serene escape just outside the town.
Yes, you do need to make a reservation in advance for a Hertz car rental in Luton. All you have to do is navigate to our website and share your desired pick-up location, pick-up date/time, drop-off date/time and the driver's age. Then, choose your preferred car model, share your details, and complete payment.
Yes, you need a driving permit to book a car rental in Luton. Be sure to carry your driving permit with you at all times while driving your Hertz car rental in Luton.
Yes, you can pick up your car rental in the UK from Luton and return it to a different city. However, please note that a fee might apply for this service, which will be specified at the time of booking.
Car hire in Luton is available year-round. You may find better rates and discounts during major holidays and festivals. To secure the best vehicle availability and pricing, it’s recommended to book in advance.
There are no restrictions on hiring a car in Luton for driving within the UK. However, a cross-border fee applies if you drive the vehicle outside the country.
Yes, you will be charged an additional fee as a penalty if you return your car rental in Luton late. To avoid this, try not to exceed the designated time mentioned in your reservation and also check our rental terms.
To hire a car in Luton, you must be at least 21 years old. A young driver surcharge may apply for renters under 25, and some vehicles may not be available for drivers under 25. Please check the Rental Qualifications during booking for specific details.
Yes, you can pick up your car at Luton and drop it off at another location. One-way car hire in Luton allows you to return the vehicle to another Hertz location. You can select this option when booking or arrange it at pickup. A one-way fee would apply for these rentals.
Every car rental in Luton comes with standard third-party liability insurance. You can add SuperCover to reduce your financial liability or choose Personal Insurance for extra protection.
Yes, Hertz offers child seats for car rentals in Luton. These seats are legally required and ensure your child's safety while travelling. Reserve yours in advance, as availability may be limited during peak travel periods.
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