#1 Awards

November 25, 2010

Hertz Introduces Popular Customer Rewards Program in 5 European Countries

Hertz #1 Club and Gold members in the United Kingdom, France, Germany, Italy, and Spain can now earn points on their Hertz rentals toward free rental days

- Members can earn and redeem points for rentals in 5 European markets plus the United States and Canada

- Points accumulate and are tracked in members' accounts online

- Program is an expansion of the popular #1 Awards program in the U.S. and Canada

Hertz, the world's largest general use car rental brand, is introducing its popular #1 Awards program to Hertz #1 Club and Gold members in the United Kingdom, France, Germany, Italy and Spain. The program, launched originally in the U.S. and Canada, allows members to earn #1 Awards Points on qualifying rentals in these markets plus the U.S. and Canada, then redeem points for free rental days in all seven countries.

#1 Awards Points will accumulate at a rate of one point for the local currency equivalent of each qualifying U.S. dollar spent on their Hertz rentals and then can be redeemed for free rental days for as few as 600 points for rentals in the U.S. and 900 points for rentals in the United Kingdom, France, Germany, Spain and Italy. Members can earn points on all their qualifying rentals by updating their #1 Club or Gold profile at http://www.hertz.co.uk or earn on each rental by requesting or selecting to earn #1 Awards Points when they make their Hertz reservations. Points accumulate in the member's account online and are redeemed with a simple phone call to Hertz reservations.

#1 Awards Points are an additional benefit to Hertz #1 Club and #1 Club Gold, which provide privileges and benefits designed to make customer's travel easier including faster reservations, faster rental pick up and special offers and discounts.

Michel Taride, President, Hertz International, said: "#1 Awards has been a terrific program deployed in the U.S. for many years that has enabled us to grow revenue, build loyalty, and support the iconic Hertz brand. The introduction of #1 Awards into Europe is a natural and strategic extension of one of our important marketing assets. We are thrilled to be able to offer Hertz's loyal customers in these markets another reason to rent with Hertz and we look forward to expanding the program to other countries in the future."

Click here to view full #1 Awards program terms and conditions.

About Hertz

Hertz is the world's largest general use car rental company, operating from over 8,300 corporate locations in 146 countries worldwide. Hertz is in its 92nd year of delivering quality car rental solutions to leisure and corporate customers.

Product and service innovations such as Hertz #1 Club Gold, Worldwide Online Check-in, specially designed NeverLost(R) satellite navigation systems, Hertz in-car DVD Entertainment and unique cars offered through the company's Prestige, Fun and Green Collections, set Hertz apart from the competition.