Gold Plus Rewards Terms & Conditions

What About Using Hertz Gold Plus Rewards? 

What About Frequent Traveler Programs? 

General Program Terms

Click on the links below to view our list of AnyDay Rewards Periods - available for somewhat higher redemption values, but have no blackouts.
2014 AnyDay Rewards Periods

Am I Eligible?

You must have a Hertz member number to participate in the Gold Plus Rewards Program ("Program"). Persons who do not have a Hertz member number may be enrolled for free by going to and clicking on “Gold Plus Rewards" and then "Overview."

Only individuals with an address in the following countries may participate:
 Belgium, France, Germany, Ireland, Italy, Luxembourg, the Netherlands, Spain, Switzerland the United Kingdom
North America & U.S. Territories
Bermuda, Canada, Mexico, United States, American Samoa, Guam, Northern Marianas, Puerto Rico, St. Croix, St. John, St. Thomas
Anguilla, Aruba, Barbados, Bahamas, British Virgin Islands, Cayman Islands,  Dominica, Dominican Republic, Grenada, Guadeloupe, Haiti, Jamaica, Martinique, Montserrat, Netherland Antilles, San Marino, St. Kitts & Nevis, St. Lucia, St. Vincent/Grenadines, Trinidad &Tobago, Turks & Caicos
Central and South America
Argentina, Bolivia, Brazil, Belize, Chile, Colombia, Costa Rica,  Ecuador, Falkland Islands, French Guiana, Guatemala, Guyana, Honduras,  Nicaragua, Panama, Peru, Paraguay,  Suriname, El Salvador,  Uruguay, Venezuela

Asia Pacific

Australia, New Zealand, Paulau 

How Do I Participate?
Participants or their travel agent must mention the participant's Hertz membership number and ask to receive Gold Plus Rewards Points (the code “ZE1”) each time they make a reservation or at the time of rental in order for the member to earn Gold Plus Rewards Points for a particular rental. Gold Plus Rewards Points are used in place of any other frequency program number for a particular rental.  In order to receive Gold Plus Rewards Points on all your Hertz rentals, participants may log into their Hertz account and update their “Affiliations” located in “My Profile” or call Hertz directly at 08708448844 and request that Gold Plus Rewards be added to their profile. Hertz On Demand members may update their Membership Information on-line by logging into
How Do I Choose What Communications I Get?

If, in the ‘Membership Details’ section of your membership profile, you have directed Hertz not to communicate any marketing offers or materials to you, your participation in the Program will be limited to certain transactions you perform on or over the phone with Hertz.  We will be unable to send you balance notifications or any other Program materials.  You will only receive non-marketing communications Hertz may send in connection with the Program.

 If you wish to change that instruction, you may go to the Hertz Gold Plus Rewards or Gold Plus Rewards Profile Update page on

What About Earning Gold Plus Rewards Points?

Participants will earn one point for every qualified U.S. dollar, or its equivalent in the currency tendered on each qualifying rental. Qualifying rentals include all car rentals, (excluding truck and van rentals), at participating locations in, the United States, Canada, Puerto Rico, St. Thomas, Australia, New Zealand, Brazil, the United Kingdom, France, Germany, Ireland, Italy, Spain, Switzerland, Belgium Luxembourg and the Netherlands.

Points earned on rentals in participating countries outside the United States will be converted from the currency of the participating country to U.S. dollars based on the rental check-in (return) date to determine point credits.  Points will round up to the next U.S. dollar when the rental transaction amount exceeds $00.50 (for example a qualifying rental transaction of $99.51 will earn 100 (one hundred) Gold Plus Rewards Points).
Corporations and other entities may not participate. Each individual must participate separately and may have only one account within the Program. Neither participation in the Program nor Gold Plus Rewards Points are transferable. Participants may not combine, barter or otherwise transfer Points with or to other persons.
Earning Restrictions:
• Points will not be awarded on taxes, tax reimbursement, governmental surcharges, vehicle license fees, airport related fees, tolls, Fuel Purchase Option and refueling or other optional services.
• Points will not be issued on the following type rentals: rentals on rate plans for accounts that do not allow employees to participate in reward programs; insurance replacement, self pay, dealer replacement, body shop replacement or fleet replacement rentals; rentals by Hertz employees, Hertz licensees and licensee employees; and rentals using travel industry rates/discounts, tour and wholesale rentals, and convention rate rentals, or rentals made under an Applicant Program number, or when a member chooses to receive mileage or points for a frequent traveler program (i.e., airline frequent flyer, hotel frequency program, etc.).
• Free rental days or any other car rental reward provided under any Hertz Program including Gold Plus Rewards, do not qualify for Gold Plus Rewards Points.
• Points do not expire as long as the member has any Hertz Gold Plus Rewards program activity within the previous 24 months.  Activity means a Gold Plus Rewards Point was either earned or redeemed.

What About Frequent Traveler Programs?
Hertz Gold Plus Rewards Points may also be exchanged for frequent traveler miles or credits. A minimum balance of 600 Points will be required to exchange Gold Plus Rewards Points for miles/points or credits. All Point redemptions must be in increments of 600 Points. The exchange rate of Gold Plus Rewards Points to airline miles will be 600 Gold Plus Rewards Points: 1,000 Points With Marriott Rewards® and priority Club® Rewards; and 600 Gold plus Rewards points: 1,200 points with southwest Airlines. Once Points are exchanged, all airline frequent traveler program rules, procedures and policies regarding mileage/credit validity, redemption and expiration will apply. The member is responsible for any applicable taxes on frequent traveler miles/points. Certain participating accounts may not be permitted to exchange Gold Plus Rewards Points for frequent traveler miles or points.
The following frequent traveler programs are participating in this Program: Aeroplan (Air CanadaTM), Alaska Airlines®, American Airlines®, Amtrak®, Continental Airlines®, Delta Air Lines®, Frontier AirlinesTM, JetBlue Airways®, Marriott Rewards®, Priority Club® Rewards,  Southwest Airlines®, Spirit Airlines®, and US Airways®. Travel partner participation in this Program may change without notice.

Account Information
A participant’s RewardGold Plus Rewards account information such as current balance earned and redeemed Points can be accessed anytime by logging onto
What About Redeeming for Free Rentals?

A member can redeem specified points for Hertz Gold Plus Rewards Rentals or participating frequent traveler program miles or points or credits. To redeem miles or points, members simply login to, then click on the "Use My Gold Plus Points" link at the top of the page,and follow the directions to book online at
What About Using Hertz Gold Plus Rewards?
A Hertz Gold Plus Rewards Rental requires a reservation and the Hertz redemption reward desired must be selected at the time of the reservation.
To use a Hertz Gold Plus Rewards Points for a rental in the United Kingdom, France, Germany, Ireland, Italy, Spain, Belgium and Luxembourg, the Netherlands, Autralia, New Zealand, Brazil, the U.S., Canada, and participating U.S. Territories, Members must redeem Gold Plus Rewards Points in one transaction online when booking a rental. To redeem Points and reserve a car online, log on to, select “Use My Gold Plus Points" from the right hand side of the top navigation bar and follow the prompts from there.  Points will be automatically deducted from your account and you will be sent to the online reservation process to book your rental if you are booking online.  Once Points are redeemed and a rental reservation is made online, any changes, modifications or cancellations to the Reward reservation may be made online or by calling 087084488441.
Redemption of Gold Plus Rewards Points for rentals in participating countries in Europe (Belgium & Luxembourg, France, Germany, Ireland, Italy, the Netherlands, Spain & the United Kingdom) will apply toward pre-paid rentals only of certain compact, intermediate and seven seater car classes and any additional days beyond those for which points are redeemed, must be paid for in advance in accordance with the rules of the rental.  Cars included within specific car classes will vary by country.  Rewards are based on 1 free day, 1 weekend (1 or 2 days), and one week.  When redeeming for a two day weekend reward, it may only be redeemed against a weekend rate and the rental must be kept over a Saturday night.  Rates used to calculate Reward redemptions may differ from on-line rates.
Rewards for rentals in Autralia, New Zealand, Brazil the United States, Canada and participating U.S. Territories will apply toward non pre-paid rentals only and any additional days beyond those for which points are redeemed, must be paid in accordance with the rules of the rental.

Unless otherwise specified, Free Day Rental Rewards are available for rentals within Belgium & Luxembourg, France, Germany, Ireland, Italy, the Netherlands, Spain, the United Kingdom, Australia New Zealand, Brazil the U.S., Canada, Puerto Rico, the U.S. Virgin Islands. Hertz reserves the right to limit the number of cars available for Gold Plus Rewards Rental usage. Gold Plus Rewards Rentals will be subject to vehicle availability at the time and place of rental.  Vehicle must be returned to original rental location.
AnyDay Rewards may be used during specified AnyDay Rewards travel periods.  If the desired date for the commencement of a reward rental falls during an AnyDay Reward period, the whole rental is subject to the utilization of an AnyDay Reward and does not qualify for the use of a Standard Reward. For a list of AnyDay Rewards periods in the UK, France, Germany, Spain, Belgium & Luxembourg, the Netherlands, Italy, the U.S. and Canada, scroll down to the list below.
Rewards apply to contracted time and mileage only. Members are responsible for governmental surcharges, taxes, tax reimbursement, vehicle license fees, airport related fees, Fuel Purchase Option, refueling, excess mileage charge, LDW and optional items.
Rewards are not combinable.  Only one Gold Plus Rewards Rental Reward can be used per rental transaction.  So for example, if a member selects a one day, weekend or one week rental for a reward redemption, they may pay for additional days and extend the length of the rental, but they may not redeem for two or more rewards in the same rental reservation (so if they wanted to redeem for four days, they could not redeem four one-day rentals rewards in the same rental reservation).  In addition, Gold Plus Rewards Rental Rewards may not be combined with any other discount, promotion, coupon or frequent traveler reward program (i.e., airline frequent flyer, hotel frequency program, Haute Fidélité in France, etc.). All local rental and age requirements apply.
Gold Plus Rewards Rewards points are only transferable to a member's spouse or domestic partner. Prior ro any Gold Plufs Rewards Points transferts, the member's spouse or domestic partner must have his/her own Gold Plus Rewards number to use the Gold Plus Rewards Rental Free Day(s).
Gold Plus Rewards offers are void where prohibited by law. Gold Plus Rewards Points will not be refunded in the event on no shows, early vehicle returns or reservation cancellation requests, unless the rental is cancelled with at least twenty-four hours notice prior to rental pick up time shown on the reservation.  Gold Plus Rewards Points, frequent traveler miles/points or credits and Gold Plus Rewards Rentals are not exchangeable, refundable or redeemable for cash or credit under any circumstance. Tax liabilities arising from the Program are the sole responsibility of the member.

Gold Plus Rewards points can't be used for rentals at Hertz franchisee locations. To known if a location is a franchise, click on the location tab or the location details on the website and enter the city or the postal code of your hertz agency.
General Program Terms
1. Hertz has the right to change, limit or modify Program rules, Rewards, Reward structure and Gold Plus Rewards Point levels at any time with or without notice.
2. The number of Gold Plus Rewards Points required to redeem any Reward may be increased, any Reward may be withdrawn, and restrictions on any Reward or its redemption may be imposed at any time.
3. In accumulating Gold Plus Rewards Points, members should not rely upon the continuing availability of any Reward or Reward level, and members may not be able to obtain all offered Rewards in all circumstances:
Hertz has the right to terminate the Gold Plus Rewards Program at any time upon six months prior notice to members.  As of the termination date, members will no longer be able to earn Gold Plus Rewards Points or to redeem Gold Plus Rewards Points for Rewards.  Hertz may terminate the Program at any time in whole or in part without advance notice in any jurisdiction(s) if required to do so by applicable law.  In addition, the Program may be suspended or terminated if events beyond Hertz’s reasonable control, such as computer or electronic transmission failure, materially affect Hertz’s ability to continue the Program.