Hertz Partners With The National Coastal Tourism Academy (NCTA)

Explore the Best of the British Coast

Here at Hertz we love the coast, which has been in focus recently as we have partnered with the National Coastal Tourism Academy (NCTA) to help boost economic growth around the coastline through coastal tourism, in order to change that perception.

The first wave of joint activity examined the perceptions of non-visitors to the coast. This new research provides fresh insight into how coastal resorts and businesses can attract new visitors and, crucially, demonstrates that many of the barriers can be overcome particularly for off-season tourism. The main barriers include the perception that the coast is ‘closed’ in winter, a preference for destinations abroad, unpredictable weather, perceived expense and ease of access.

Here’s a snapshot of some of the key barrier findings from the Perceptions research:

  •          45% of people think that the coast is ‘closed’ in winter
  •          34% of people say they prefer to go abroad
  •          28% of people are deterred by unreliable weather
  •          22% of people believe the English coast is too expensive
  •          9% of people believe the English coast is too far to travel

The findings from the new Perceptions research reflect previous research by the NCTA which has seen the tide starting to turn for coastal destinations. The Academy has identified key areas for year-round coastal growth particularly from activity breaks, health and wellness holidays and attracting the under 35 age group. The full findings of the research can be viewed HERE.

Within England nobody is further than 70 miles from the coast and this is celebrated in our Inspired British Breaks series, three destinations of which are coastal. Discover hidden hotspots by car with the series of curated itineraries, get the inside track and all the elements you need for a successful short break. Weekends or midweek, let Hertz and British travel expert Sally Shalam take you on your perfect coastal escape...

Penzance and West Cornwall

Hull and East Yorkshire

East Sussex

BBC Breakfast recently reported from coastal locations across the country as part of its Coastal Britain series. The series looked at why coastal communities do not fare as well as the rest of the UK, highlighting research findings and perceptions.

For more on the NCTA visit coastaltourismacademy.co.uk

Images: © Kim Leuenberger