Custard Factory

If you visit the Custard Factory in Birmingham it will be nothing to do with making a yellow creamy dessert - instead, you will be entering the heart of Birmingham's creative quarter. Okay, part of it used to be the Bird's custard works but today this is a lively area of creative businesses, shops, cafes and bars. It's a great place for a wander. In fact, the Custard Factory gives you the chance to discover hundreds of independent boutique stores by day and live music, theatre and comedy in the evenings. And look out for a busy programme of day-time films, fairs and festivals.