The beautiful historic city of Parma makes the perfect base to explore the classic Italian countryside of the Emilia-Romagna region. This quiet rural area of ancient churches, castles and unspoilt villages is well away from the normal tourist trail.
It’s easier to explore the city and its surroundings if you hire a car in Parma and we’re in a good position to help. We’ve got offices across the city, including at the airport, in the heart of the old town and in the commercial outskirts near to the A1 motorway. Whether you’re visiting for business or pleasure, we’ll be able to get you into a vehicle of your choice quickly and efficiently.
Opening hours:Mo-Sa 0900-1300 1430-1830, Su on request
Address:Via Licinio Ferretti 50/A, Giuseppe Verdi Airport
Opening hours:Mo-Su 1030-1330 1500-2000
Address:Largo Benito Jacovitti 11/A
Opening hours:Mo-Fr 0800-1230 1430-1800, Sa-Su closed
Address:Via Mantova 166
With a wide range of travellers passing through our locations every day, we've got a wide range of vehicles on offer to suit your needs - from smart executive saloons to compact family hatchbacks. ***
***Specific cars may not be available when booking
The Renaissance city of Parma is surprisingly undiscovered by tourists. This makes it a great perfect place to explore on a holiday.
Among the cobbled piazzas, trickling fountains and ancient honey-coloured stone landmarks of this compact city, you’ll find the traffic is usually light. It’s easy to get around thanks to a useful dual-carriageway ring road, ‘The Tangenziale’. And you can drive to the neighbouring cities quickly using the good network of local roads. In addition, Italy’s main north-south motorway, the A1, skirts the north of the city.
The city may not have been discovered by tourists, but it is world-famous among foodies. The local Parma ham and Parmesan cheese are among the classic Italian specialities. Try browsing the artistic displays in the delis on Via Garibaldi or acclaimed restaurants like Al Tremezzo. Explore the tiny cafes of Via Farini that are popular with locals, the sweet shops selling Parma Violets, the favourites of a 19th-century local duchess.
Start with the 900-year-old Duomo cathedral and its neighbouring octagonal medieval baptistery. They stand in a central square lined with historic houses and shops. Inside, you’ll find frescoes on the walls and ceilings that rival the treasures of Florence. In the nearby Pilotta Palace there is a collection of paintings by Da Vinci, Holbein and Brueghel, as well as Parma’s own local Renaissance artists Parmigianino and Correggio.
Later dress up to visit Parma’s opulent gilded Teatro Regio opera house - the perfect place to watch an opera by Verdi, who was born nearby. The auditorium first opened in 1829 and Verdi directed his works here. If you’re here in October, there’s an annual Verdi festival to enjoy.
The surrounding countryside is full of acclaimed food producers. Most are open for tours and tastings. For example, there are 500 registered ham makers in the Langhirano Valley to the south of the city alone, while the plains to the north are full of cheese farms. Look out for simple rural trattorias in these areas – it can be the best place to try the best of the local specialities.
Please note that from 15 Nov to 15 Apr many cities are required by law to restrict the circulation to only vehicles equipped with snow chains or winter tyres. For a summary of the orders, please visit www.poliziadistato.it. To comply with the regulations, in specific locations subject to this requirement, vehicles are equipped with snow chains - the price is included in the rental charges through the cost of "Winterization Fee". At pick-up if you decide to bring your own snow chains or do not intend on driving on the roads subject to this requirement, you may decline the equipment by signing the appropriate release form. This change will be reflected in the rental charges. For more information on the fees, please click here. In all other regions, we recommend that you check before renting if your journey includes one of the roads subject to this requirement and therefore request the snow chains, if necessary.