Parma is in the central northern region of Italy called Emilia Romagna. The city has become famous as part of a brand name for its ham, and is largely off the tourist trail which makes it ideal for anyone wanting to explore traditional Italy. Theres a wealth of churches, renaissance and baroque architecture here, as well as a historic university and the wonderful Farnese Theatre. If you take up car hire in Parma, the surrounding region is renowned for its wonderful castles. Hiring a car in Parma is available from the airport and destinations throughout the city including nearby Bologna.