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Hire a car in Florence with Hertz
Florence's undeniable status as a premier tourist destination masks its historical importance. The city was where the Italian Renaissance began in the 14th century, spreading out to change Europe over the next two hundred years.
This history is writ large in this once Roman city, a place where poetry, art and architecture all come to life. Car hire in Florence is the ideal way to start your visit here. We have several pick-up points located around the city, including at the airport, so we'll soon have you on your way whether you're here on business, as a culture vulture or to sample the fantastic food.
The flexibility of paying in advance or on collection means you can really make the most of your precious time here. Our car collection allows you lots of scope, whether you’re staying in the city or driving out further to explore gorgeous Tuscany region.
Pickup locations in Florence
- Florence Railway Station - Via Alamanni 35/E
- Florence Airport
- Florence South - Via Ambrosoli 30
- Florence,Osmannoro - Bricoman
- Florence Airport - FastTrack
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Up to 10% discount applies to base rates in the UK, France, Germany, Spain, Italy, and Benelux. 5% applies for the rest of the world. The discount applies to the base rate quoted (excluding taxes and any other charges). It does not apply to affiliated rates or rates that are already discounted.
- Add your spouse as a second driver without an extra fee
- Earn points redeemable toward free rental days and upgrades
Points are earned on per day time and mileage charges only. Free rental days cover base rate (time and mileage) only. Taxes, optional extras and any other fees are excluded. One-car-class upgrade applies to Compact, Intermediate, Standard & Full-size rentals with a maximum upgrade to a Premium. Additional terms and exclusions apply
- Skip the counter and go straight to your car
You can skip the counter once your membership is activated after your first rental. Available at select locations only.
Benefits from day one.
Join 
for free.
- Make travel feel golden with Hertz Gold+
Ready to get more from every drive? Hertz Gold+ is our free loyalty program that turns everyday car rental into rewards. Get instant perks and seamless pickups.
- Skip the line, choose your ride, and go
Skip the rental counter at selected locations – just head to your car and go. At selected US rental locations, you can also choose from a wider selection of cars, including exclusive vehicles for top-tier members.
- Earn points to redeem for free rental days
Earn free rental days with every booking. The more you rent, the faster you unlock elite status.* *Points are earned & redeemed on the base rental rate only. Taxes, fees, & options are excluded. Additional terms apply.
- Share the drive for free
Add your spouse or partner as an additional driver for free.
Florence car rental driving guide
Driving in and around Florence
- Car hire in Florence is one of the best ways to get out and see more of Tuscany, as many of its beautiful areas aren't served by public transport. Autostrade – such as Tuscany's A1 – are toll roads, while there's also an extensive network of state and regional roads to help you get around.
- South of Florence, the SR222 (Via Chiantigiana) is a popular and scenic drive that winds through wine country, peppered with picture postcard towns full of rustic restaurants and cafes. Heading east on the SS67, meanwhile, will lead you through the Casentino Valley to Arezzo, taking in chapels, bridges and ancient abbeys.
- You also find that many other major Italian cities are within reach for day trips. Bologna is around an hour and a half’s drive away by car to the northeast, while Pisa is just over an hour’s drive to the west.
- If you’re planning on driving around Florence itself, the centre is now a UNESCO World Heritage Site, and this protected status has led to it having a Zona a Traffico Limitato or Limited Traffic Zone. To drive in it you'll need a special permit The only day you can drive into the ZTL is on a Sunday but parking here can be difficult.
- If your hotel is in the ZTL area, you need to let the hotel know your vehicle details in advance so they can in turn let the authorities know so that you'll be able to access the area without a fine.
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A quick guide to Florence
Four Seasons Hotel Firenze
Borgo Pinti, 99, 50121 Firenze FI
A masterpiece of Italian heritage, Four Seasons couples centuries-old architecture with modern luxury. It is famed for its expansive botanical gardens, ornate rooms, and suites. Unwind in style with its spa rituals, and exquisite Tuscan cuisine!
Hu Firenze Camping In Town
Via Generale C. A. dalla Chiesa, 1/3, 50136 Firenze FI
This retreat blends outdoor living with the comfort of modern amenities. Surrounded by greenery, it offers clean accommodations, a pool, and dining. Its pet-friendly approach sets it apart from the other accommodations.
Hotel Paganini
Via Niccolò Paganini, 66, 50127 Firenze FI
Nestled in northern Florence, this is a comfortable stay with warm hospitality, with all the major transport links nearby. Its air-conditioned rooms and complimentary breakfast make for a smooth, restful stay.
Rooster Cafe Firenze
Via Porta Rossa, 63R, 50123 Firenze
A farm-to-table favorite in Florence, Rooster Cafe has a rustic charm with modern flair. The crowd-pleaser dishes like Chicken n’Waffles, or Salmon Avocado Bagels are worth a try!
Gucci Osteria da Massimo Bottura
Piazza della Signoria, 10, 50122 Firenze FI
This intimate Michelin-starred spot fuses the visionary cuisine of Massimo Bottura with the luxury of the Gucci brand. Indulge yourself in whimsical plating, global flavors, or signature dishes like the ‘Charley Marley’ dessert!
Ristorante Ora d'Aria
Via dei Georgofili, 11R, 50100 Firenze
Ora d’Aria is a culinary sanctuary where Chef Marco crafts contemporary Tuscan delicacies. The menu boasts dishes produced from fresh, local ingredients. Located near the Arno River, it’s an escape from the city.
Uffizi Gallery
Piazzale degli Uffizi 6, 50122, Florence
This treasure trove of Renaissance art offers ornately decorated corridors where you can admire masterpieces created by Botticelli, Michelangelo and Caravaggio. Informative audio guides and curated tours make it easy to read the story behind the brushstrokes.
Bargello Museum
Via del Proconsolo, 4, Florence
Housed in a medieval fortress that once served as a prison, this museum is now home to the finest Italian sculptures. Walk along these historic lanes to spot rare ceramics and ivory carvings.
Basilica of Santa Croce
Piazza Santa Croce 16, 50122
This majestic landmark in Florence’s heart is best known as the final resting place of Italy’s greatest minds. The basilica’s soaring ceilings and stained-glass windows house many treasures, including ancient manuscripts and sacred relics.
FAQs about car hire
Do I need to make a reservation in advance for a Hertz car rental in Florence?
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